Former NASA engineer turned YouTube star Mark Rober will partner with Netflix to host a new kids and family competition series launching in 2026.
• The show will be produced by Rober’s company CrunchLabs in collaboration with Kimmelot, Jimmy Kimmel’s production company, with both creators serving as executive producers.
• Netflix will also feature a compilation of Rober’s most popular YouTube experiments later this year, including his viral “elephant toothpaste” explosion and other science demonstrations.
• The partnership builds on Rober’s massive social media following of over 76 million subscribers across platforms and his previous television work with Discovery Channel.
• The deal represents another milestone for CrunchLabs, Rober’s educational technology company that produces monthly STEM subscription boxes, and continues Netflix’s strategy of partnering with popular YouTube creators.
Why it matters
This partnership signals the continued evolution of entertainment as traditional streaming platforms compete for top digital talent. Rober’s move from YouTube to Netflix could influence how educational content is delivered to millions of children globally.
YouTube star Mark Rober lands Netflix competition series
