OpenAI launches ChatGPT Go at ₹399 for Indian users

OpenAI launched ChatGPT Go, a new budget-friendly subscription tier priced at ₹399 per month exclusively for Indian users, representing the company’s first geography-specific pricing plan.
• The new tier offers subscribers 10 times higher message limits, 10 times more image generations, 10 times more file uploads, and double the memory capacity compared to the free version, with access to GPT-5 and enhanced support for Indic languages.
• For the first time, all ChatGPT subscription tiers in India now support payments through UPI (Unified Payments Interface), making it more accessible for Indian users alongside pricing displayed in Indian rupees.
• The launch comes as India emerges as OpenAI’s second-largest market globally with CEO Sam Altman expecting it to become the top market by volume in the near future.
• ChatGPT Go positions OpenAI competitively against rivals like Google and Microsoft, whose AI Pro subscriptions cost ₹1,950 and ₹2,000 monthly respectively in India.

Why it matters
OpenAI’s India-specific pricing signals the critical importance of emerging markets in the AI race, potentially reshaping how tech giants approach global expansion and making advanced AI tools accessible to millions in price-sensitive regions.